Radio Connects was formed in August 2016, as an advocacy body for the fabulous medium that is radio. We are here as the premier marketing and resource centre for radio advertising in Canada.
We are here to tell great radio stories and to remind the advertising community of the powerful advertising medium that is radio.
We want to tell the story of how 27.4 Million Canadians, aged 12+, tune into the radio each week, that’s 87% of people 12+.
We want to tell the story of how 6.5 Million millennials tune in each, that’s 82% of the 18-34 year old population of Canada.
And we want to tell you the stories we have discovered through our first piece of research, Radio on the Move.
We are also here to explain how radio advertising works, and to remind people that whether you listen actively or passively, radio always has your attention.
Radio adverts can offer great creative, that gives each listener a unique experience within the theatre of the mind. And radio is on at times when screens are not, and therefore has the ability to reach listeners at key touchpoints throughout the day.
And let’s not forget that Radio in 2017, remains King of the Audio landscape.
We are here to help with all your radio advertising needs, please feel to contact us for more information.