Targetability

Music streaming services and owned personal music satisfy the same need states

Audio Research, RadioConnects

Despite assumptions to the contrary, not all cars are “connected”

Audio Research, RadioConnects

Streamers are AM/FM Radio listeners

Weekday podcast use up since 2020, particularly in afternoons

Daytime listening to ad-free streaming up since 2020; little change in ad-supported streaming

When screens are off, AM/FM leads for buyable audiences throughout the day

AM/FM Radio has largest share of buyable audio audiences

Want to expand Reach & Share of Consumer Attention

AM/FM Radio Reaches 85% of Those Who Used Ad Supported Spotify in the Past 7 Days