Each week, millions of Canadians tune into AM/FM radio across multiple platforms and devices. Thanks to radio, people can stay entertained, informed, and connected to their communities wherever they are, and whenever they want.

Want to understand how radio can help you succeed? The material contained in this section explains how advertising on AM/FM Radio can effectively and efficiently grow your business.

Radio Connects' Reports & Findings

Get the latest research and reports from Radio Connects and other leaders in audio research.

Power of Radio 2023

Audio Update Spring 2023

Mise À Jour Printemps 2023

Audio Update Spring 2023 Q&A

Perception vs Reality

Radio Makes Connections 2022

Universal Spot Radio Buying and Selling Terms

AM/FM Radio Bosts Trade ROI

Nielsen 2022

8 Misperceptions Brands Have Dec 2022

Radio Delivers for Advertisers A25-54

Video/Audio Resources

Whether serving a large metropolitan area or a small community, AM/FM Radio is the most reliable means of connection, travelling along as a companion, providing music to entertain, ideas and news to inform, and important updates to keep peoples safe.  It’s the only medium that reaches the broadest possible audiences, while still feeling personal and familiar.  Radio is You and Radio is Me.

Rediscover the Power of AM/FM Radio 2023

Minute Stingers of Power of AM/FM Radio 2023


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Free Research

Access research and insights that highlight AM/FM Radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power, and its innovation for the listeners of today and tomorrow.  Rediscover why AM/FM Radio is an effective advertising medium for your brand. Click on the post and right-click to download.