AUDIO CERTIFICATION
Audio Certified, powered by Radio Connects, provides advertising professionals of all levels with the crucial knowledge and insights necessary to navigate the ever-expanding audio landscape.
The Audio Certified program is crafted specifically for marketers looking to expand their understanding of the fast-growing audio landscape.
This in-depth course, made up of six modules, provides a comprehensive understanding of the audio industry, covering both ad-free and ad-supported formats. Special emphasis is placed on AM/FM Radio—the largest ad-supported audio platform.
You’ll learn best practices for planning, measuring, and executing effective audio campaigns, with practical examples and additional resources provided to deepen your knowledge and refine your skills.
Course Modules:
- Canadian Audio Landscape: Explore how Canadians engage with audio, including both advertising-supported and non-advertising-supported formats.
- Audio Fundamentals: Understand the dynamics of Live Radio and how AM/FM Radio compares with other audio platforms.
- Audio Connections: Learn how various audio platforms connect with consumers at the right moment to capture attention and build trust.
- Audio Measurement: Gain insights into the methodologies used to measure audio delivery in Canada, helping you set more accurate targets and evaluate success effectively.
- Audio Media Planning: In this module, you’ll learn how to set weight levels for radio markets based on advertising needs and campaign objectives. You’ll also explore media cost factors and gain insights into the digital audio landscape, including Live Broadcast Streaming, also known as “Connected Radio.”
- Combining Media: Discover how integrating Live Radio with other media enhances reach, efficiency, and advertising ROI.
Upon completing the program, you’ll receive a certificate of completion and a digital badge, which can be added to your professional profile on LinkedIn or other platforms, showcasing your ability to drive results with audio advertising.
If you’re employed at a Canadian marketing or advertising agency, or a broadcast member of Radio Connects, Connect with us at [email protected] for a discount code.