WHY RADIO

Each week, millions of Canadians tune into AM/FM radio across multiple platforms and devices. Thanks to radio, people can stay entertained, informed, and connected to their communities wherever they are, and whenever they want.

Want to understand how radio can help you succeed? The material contained in this section explains how advertising on AM/FM Radio can effectively and efficiently grow your business.

Radio Connects' Reports & Findings

Get the latest research and reports from Radio Connects and other leaders in audio research.

Rediscover the Power of Live Radio 2024

Redécouvrez le pouvoir de la radio 2024

Live Radio in the Digital Age 2024

Fast Facts About Live Radio 2024

Faits saillants 2024

La radio à l’ère numérique 2024

Live Radio Connects with Consumers On the Go 2024

La radio commerciale rejoint les consommateurs en déplacement 2024

Canadian Ad Supported Audio Landscape 2024

Univers audio canadien avec publicité 2024

Radio On The Move Feb 2024

La radio en mouvement 1er février 2024

Radio On The Move Q&A Feb 2024

LA RADIO EN MOUVEMENT Questions & réponses du webinaire

Radio's Enduring Role in Effectiveness

Radio The Ultimate Sidekick

How advertising works & Why Radio & Digital should be part of your base buy

WRA 2024 Radio builds brands

AM/FM Radio Boosts Trade ROI

Nielsen 2022

BTB & Radio 2024

Perception vs Reality

Radio Drives Traffic for Automotive 2024

Video/Audio Resources

Whether serving a large metropolitan area or a small community, AM/FM Radio is the most reliable means of connection, travelling along as a companion, providing music to entertain, ideas and news to inform, and important updates to keep peoples safe.  It’s the only medium that reaches the broadest possible audiences, while still feeling personal and familiar.  Radio is You and Radio is Me.

Rediscover the Power of Live Radio 2024

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One Page Profiles : FALL 2023 RTS

Principle Grocery Shopper

Affulent 25-54

Major HH Purchase Decision Maker

Fast Food

Upper Middle Class Familes

Plans to buy a Car

Free Research

Access research and insights that highlight AM/FM Radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power, and its innovation for the listeners of today and tomorrow.  Rediscover why AM/FM Radio is an effective advertising medium for your brand. Click on the post and right-click to download.

Infographics

Click on the post and right-click to download.

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