Source: Numeris Fall 2019 Diary Mon-Sun 5a-1a, Total Canada, 12+
Working in partnership with members to create a MORE INFORMED ADVERTISING AND MEDIA COMMUNITY – one challenged and informed by a deeper understanding the role of commercial radio has within the audio landscape.
The audio landscape is ever evolving and AM/FM radio has been evolving and adapting in pace. Currently there are many misconceptions about radio and its place in the audio landscape.
Radio works, but don’t just take our word for it. Check out our bespoke and curated research here.
If you can’t find what your looking for, just ask.
The honest truth about consumer attitudes to media, including the “trust factor” (or lack thereof), ad avoidance and attention paid to media channels. Presented in the context of generational research, do audio consumption behaviours change as life stages evolve?
Asking 3600 Canadians’ about their interaction with audio in and out of the automobile. ROTM is helping to monitor the impact of changes in the audio landscape on listener behaviour and gain insight into in-car listening unavailable via PPM ratings.
Killer one pagers that you can use in presentations. Qualitative and quantitative data that proves radio works.
