Debunking Radio Myths
The audio landscape is ever evolving and AM/FM radio has been evolving and adapting in pace. Currently there are many misconceptions about radio and its place in the audio landscape.
- Commercial radio is waning – IT’S NOT.
- Millennials don’t listen to radio – THEY DO.
- Spotify and similar platforms are the new radio – THEY’RE NOT.
- Radio doesn’t build business – IT DOES