Radio creates business advantages for Canadian businesses

Through research and insight, Radio Connects provides the required proof of effectiveness that advertisers need.

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in car tuning

Source:  Numeris Fall 2019 Diary Mon-Sun 5a-1a, Total Canada, 12+

What We Do

Working in partnership with members to create a MORE INFORMED ADVERTISING AND MEDIA COMMUNITY – one challenged and informed by a deeper understanding the role of commercial radio has within the audio landscape.​

Debunking Radio Myths

The audio landscape is ever evolving and AM/FM radio has been evolving and adapting in pace.  Currently there are many misconceptions about radio and its place in the audio landscape.

  • Commercial radio is waning – IT’S NOT.
  • Millennials don’t listen to radio – THEY DO.
  • Spotify and similar platforms are the new radio – THEY’RE NOT.
  • Radio doesn’t build business – IT DOES



Radio works, but don’t just take our word for it.  Check out our bespoke and curated research here.
If you can’t find what your looking for, just ask.

RC2C 2019

The honest truth about consumer attitudes to media, including the “trust factor” (or lack thereof), ad avoidance and attention paid to media channels. Presented in the context of generational research, do audio consumption behaviours change as life stages evolve?


ROTM 2020

Asking 3600 Canadians’ about their interaction with audio in and out of the automobile.  ROTM is helping to monitor the impact of changes in the audio landscape on listener behaviour and gain insight into in-car listening unavailable via PPM ratings.


Killer one pagers that you can use in presentations.  Qualitative and quantitative data that proves radio works.

Check our one pagers >

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