Creativity/Agility

AD CAMPAIGNS FOCUSING ON BUILDING REACH DELIVER STRONGER EFFECTS

AM/FM RADIO PERFORMS BEST WHEN CREATIVE CONSISTENCY HAPPENS

30 Second Ads Are Optimal

People are Listening to AM/FM Radio when they are out and about

People are Engaged with AM/FM Radio

Personalities are a key source of Engagement

AM/FM Radio: The Original Influencer

AM/FM Radio makes an Emotional Connection

AM/FM Radio connects with listeners

Audio Research, RadioConnects

ROTM 2022 Key Takeaways

Audio Research, RadioConnects