MediaMix

AM/FM RADIO HELPS INCREASE EFFICIENCY OF MEDIA PLANS

Heavy Social Media Users Trust AM/FM Radio

AM/FM Radio delivers Significant Incremental Reach ->61% to The Home Depot’s TV campaign in May 2021: A25-49

Adding AM/FM Radio to a TV campaign increases reach

AM/FM Radio helps brands to grow

Want to increase reach with A18-34, use AM/FM Radio

AM/FM Radio increases reach with users of Other Media

AM/FM Radio’s reach is consistent all year

Audio Research, RadioConnects

Want to expand Reach & Share of Consumer Attention