An effective message starts with understanding the business needs or service offering that needs to be communicated. The Client Needs Analysis helps the copy writer to understand what the spot needs to communicate about the business, product or service being advertised.
Creative Best Practices
What a Canadian Radio Station is doing:
As local advertisers become more data-savvy, Indie88 looks beyond typical “Advertise With Us” spots to focus on real data that illustrates how radio advertising supports business objectives, enhances digital marketing buys, and boosts ROI.