“AM/FM radio delivers quantifiable results for brands. It reaches a massive audience, influences consumers when they are looking to spend money, and drives sales. What makes it so effective?”
Pierre Bouvard – Chief Insights Officer Cumulus Media | Westwood One.
Join Radio Connects and thinktv on April 25th 2018 as we host Pierre Bouvard as he presents the latest research on Radio and why it drives business.
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As Chief Insights Officer, Pierre develops media and marketing insights to support the firms 900+ media sellers. He works with brands and agencies to craft targeting and measurement solutions.
Previously, Pierre was SVP of Sales for TiVo Research & Analytics where he led cross-media targeting and measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting and NBCU. As President of Sales for Arbitron Inc., Bouvard launched Arbitron’s Portable People Metter (PPM)
As former EVP at Coleman Insights, he helped launch the nation’s first Hip Hop radio stations in Los Angeles and New York City and shaped the programming and marketing strategies of successful major market radio stations.
Mr. Bouvard serves on numerous boards and charities as well as advising a number of venture funded companies, including social media audience targeting solution, Affinity Answers.
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Wednesday April 25th
The Aperture Room: 340 Yonge St, The Thornton-Smith Building, 3rd Floor
Breakfast @ 8:30am
9:00 – 10:00am Presentation:
– thinktv presents Nick Manning
– Radio Connects presents Pierre Bouvard
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