Engagement

AM/FM RADIO AWARENESS LIFT BY SECTOR

AM/FM RADIO HELPS CONVERT EXISTING DEMAND

AM/FM RADIO HELP CREATES FUTURE DEMAND

Out / Online shoppers listen to AM/FM Radio

RADIO CONNECTS WITH CANADIANS ON THE GO

CANADIANS ARE ENGAGED WITH AM/FM RADIO

CANADIANS ARE FINDING RADIO EVERYWHERE

Canadians trust News on AM/FM Radio

Sales Activation (short term) vs Brand Building (long term) > Budget Allocation

MARKETING EFFECTS TAKE PLACE OVER AN EXTENDED PERIOD OF TIME