Companionship

Consumers connect with AM/FM Radio for specific reasons

People are Listening to AM/FM Radio when they are out and about

People are Engaged with AM/FM Radio

Personalities are a key source of Engagement

AM/FM Radio makes an Emotional Connection

AM/FM Radio’s role in the lives of people: it is more than just a medium – it’s a Connection

Consumers Believe AM/FM Radio Provides Information that Helps Them

AM/FM Radio is Digital & Mobile

AM/FM Radio tuning Increases with Life Stages

AM/FM Radio Personalities Drives Motivation