WHY RADIO

Each week, millions of Canadians tune into AM/FM radio across multiple platforms and devices. Thanks to radio, people can stay entertained, informed, and connected to their communities wherever they are, and whenever they want.

Want to understand how radio can help you succeed? The material contained in this section explains how advertising on AM/FM Radio can effectively and efficiently grow your business.

Radio Connects' Reports & Findings

Get the latest research and reports from Radio Connects and other leaders in audio research.

AUDIO UPDATE 2025

MISE À JOUR AUDIO 2025

Rediscover the Live Power of Radio 2025

Intro to Rediscover the Power of Live Radio

Fast Facts about Canadian Audio Landscape

In-Car Audio Landscape 2025

Radio Drives Consumer Actions 2025

Radio in the Digital Age 2025

Now Hear This : Radio Playbook 2024

ÉCOUTEZ BIEN CECI 2024

Radio The Ultimate Sidekick

How advertising works & Why Radio & Digital should be part of your base buy

WRA 2024 Radio builds brands

Audio ROI 24 18 58 Rule May 2024

BTB & Radio 2024

Perception vs Reality

Radio Drives Traffic for Automotive 2024

Jacobs Media techsurvey 2024

AM/FM Radio Boosts Trade ROI

Radio's Enduring Role in Effectiveness

Radio Amplifies TV

UN PUISSANT LEVIER POUR LES CAMPAGNES TÉLÉVISÉES

Video/Audio Resources

Whether serving a large metropolitan area or a small community, AM/FM Radio is the most reliable means of connection, travelling along as a companion, providing music to entertain, ideas and news to inform, and important updates to keep peoples safe.  It’s the only medium that reaches the broadest possible audiences, while still feeling personal and familiar.  Radio is You and Radio is Me.

Rediscover the Power of Live Radio 2025

One Page Profiles : FALL 2024 RTS

Home & Auto Insurance

Principal Grocery Shoppers

Online / App Stock Trading

Plans to buy a Car

Booked Vacation Online

Casual / Family Restaurant

Hire Real Estate Agent

Online Job Search

Free Research

Access research and insights that highlight AM/FM Radio’s core strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power, and its innovation for the listeners of today and tomorrow.  Rediscover why AM/FM Radio is an effective advertising medium for your brand. Click on the post and right-click to download.